First Bite #52 – June 18, 2019

Sage Sierra Therapy Tips for Starting for a Private Practice

(.1 ASHA and AOTA CEUs) For more info, click here.

Course Description

In this episode, Michelle is joined by the one and only Shawna Ross of the Sierra Therapy Group from the far-far-far away land of Reno, NV! Together these two ASHA LDP Cohort grads tackle the fears and tribulations of what goes on behind the scenes prior to opening the doors of a private practice. Listen in as the wise and utterly delightful Shawna shares her passion that drove her to become not only a dynamic clinician, but also successful private practice owner that regularly gives back to her community through hearing screens, summer camps, and Buddy Walks!


By the end of this PodCourse, participants will be able to identify and describe:

  • 2 legal/professional resources/business plans they need to consider/plan prior to opening a private practice.
  • 2 considerations for marketing a private practice, as well as how this has changed over time with the increase in social media.
  • 2 factors/dangers behind Facebook use and “Professional Competition” and strategies to use them wisely for business growth.


Shawna Ross, MS CCC-SLP

Shawna Ross received her Master of Science degree from the University of Nevada, Reno, with special emphasis on child language disorders, including Autism. Shawna’s research and clinical work focused on families from both English-speaking and Spanish-speaking backgrounds. In addition, she received the Outstanding Graduate Student award from the Medical School and was awarded the Herz Gold Medal as the top student in her graduating class (when visiting the UNR campus you can find her name engraved on a pillar in the honor court).

Shawna is trained in the Lindamood-Bell Phoneme Sequencing Program (LiPS) to help children with reading/spelling skills. Additionally, she has participated in courses related to Social Thinking and the Incredible Flexible You program. In 2017, Shawna completed a year-long Leadership Development Program that was provided by the American Speech-Language Hearing Association. She enjoys the variety of winter/summer activities that the Reno/Lake Tahoe area has to offer (snow skiing/shoeing, water skiing, boating, SUPing) in addition to spending time with her husband and sons.